AllTrails has teamed up with REI Co-op to offer REI members exclusive pricing on AllTrails Plus and Peak memberships. These discounts – $25/year for Plus and $50/year for Peak – can be claimed by REI members annually.
Availability and eligibility
- Currently available only for US-based REI members
- Any US-based REI member can activate the discounts by connecting their REI and AllTrails memberships
How to connect your REI membership to your AllTrails account
- On AllTrails.com: REI members can connect their REI and AllTrails memberships by clicking 'Get started' on our partnership landing page.
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In the AllTrails app:
- Tap your profile image at top right
- Tap the Settings gear icon at top right
- Tap the arrow next to the 'REI Membership' option
- Follow the steps to connect your account
If you don't know your REI member number, you can find it via the REI member number lookup tool.
How to claim the discount on a new purchase or upcoming renewal
Once you've connected your memberships, the discounts can only be redeemed through the REI member checkout entrypoints. You'll see the discounts when you check out via alltrails.com/rei/plans on web, or through the 'REI Membership' settings option in the app.
FAQ and troubleshooting
Will my AllTrails membership auto-renew with the discount every year?
Not automatically. You'll need to opt into the discount before each annual renewal. (We'll send you reminders to do this as your renewal date approaches.)
I claimed the REI discount on AllTrails Plus – can I upgrade to Peak at REI pricing before my renewal date?
You can! Once your REI member number has been added to AllTrails, this will unlock both the Plus and Peak discounts. You can upgrade from Plus to Peak at any time. Just be sure to upgrade through the REI member checkout.
I'm an REI member based in the US, but I can't access the landing page or the REI member checkout.
If you think you're eligible for REI member pricing but are unable to unlock it, please reach out to us at support@alltrails.com.
I linked my REI member number and successfully checked out with the discount, but now I don't see Plus or Peak active on my account.
The most common explanation for this is being logged into different AllTrails accounts on different devices. If this is the case, you can try logging out on the device where you aren't seeing your membership, and then logging back in with an email address you think might be linked to your REI number. If you try this and still can't find your discounted membership, you can email us at support@alltrails.com and we'll get you back into your paid account.
What is the Better Trails Club?
Better Trails Club is a national REI and AllTrails community hiking series designed to inspire people to get outside, discover local trails, and leave the outdoors better than they found it. The club regularly hosts events across the US partnering with nonprofit organizations dedicated to trail stewardship. Learn more and find an event near you at www.rei.com/blog/better-trails-club.
Full REI member discount terms
Plus
As an REI member, you are eligible for special pricing on AllTrails Plus membership at $24.99/year, then $35.99/year if you do not reclaim your annual benefit before your renewal date. You must opt in every year to keep your REI member rate. Purchase is subject to AllTrails' Terms and valid for verified individual REI Co-op members based in the US only.
Peak
As an REI member, you are eligible for special pricing on AllTrails Peak membership at $49.99/year, then $79.99/year if you do not reclaim your annual benefit before your renewal date. You must opt in every year to keep your REI member rate. Purchase is subject to AllTrails' Terms and valid for verified individual REI Co-op members based in the US only.